creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, or captivate consumers. They work with a variety of mediums, such as print, digital, and video, to design and lay out various materials, including brochures, billboards, websites, and more. They must have a strong understanding of typography, color theory, and composition, as well as the technical skills to bring their designs to life using design software. Strong communication and teamwork skills are also essential, as they often work closely with clients and other members of a creative team.