As a UX/UI Designer, I have a proven track record of conducting user research, gathering insights, and defining user personas to inform design decisions. I am proficient in wireframing, prototyping, and creating interactive mockups to visualize design concepts and iterate on them. My expertise extends to conducting usability tests and analyzing user feedback to continuously improve and optimize designs. Additionally, my background as a Graphic Designer allows me to seamlessly blend aesthetics with functionality. I have a solid understanding of branding, typography, and layout principles, which enables me to create visually compelling designs that align with brand guidelines and effectively communicate messages.