A graphic mark, emblem, or symbol used to support and encourage public recognition and identification is called a logo. It could have a figurative or abstract design, or it could only have the wordmark version of the name it symbolizes written on it.A graphic mark, emblem, or symbol used to support and encourage public recognition and identification is called a logo. It could have a figurative or abstract design, or it could only have the wordmark version of the name it symbolizes written on it.