Here are the general steps that I will take to help you get more leads and sales: 1. Optimize your profile Before you plan your next social media lead campaign, make sure everything is in place for you to collect leads organically. Your profile should provide the means for customers to contact you, sign up for your newsletter, shop, and more. 2. Create clickable content Without compelling content, you won’t collect leads. It’s that simple. Remember, everyone on social media is competing for attention. And attention spans are shorter than ever. Images need to be sharp, and copy needs to be sharper. If your goal is to generate leads, make sure to tailor your creative to support it. With click-worthy content, you’ll want to make sure people have a place to click. Wherever possible, make sure each post has a clear link and tempting call-to-action. 3. Design user-friendly landing pages If you’ve convinced someone to click on your link, don’t disappoint them with a sloppy landing page. For starters, the landing page must be relevant. If someone is expecting to find a certain product or specific information when they click on your link, it better be there. Without the corresponding content, it’s easier for someone to close a window or forget why they clicked in the first place. A good landing page will be visually seamless and easily scannable. It should provide users with a clear path, and attempt to be as personal as possible. 4. Use social lead ads When you’ve exhausted organic lead collection measures, or if you would like to boost those efforts, there’s social lead ads. Facebook lead ads Facebook offers a specific lead ad format for marketers. Lead ads on Facebook are basically promoted forms. Leads collected by these ads can be synced directly to your customer management system or downloaded so your sales team can follow up as needed. Facebook’s retargeting tools are especially handy when it comes to lead nurturing. Make sure you install Facebook Pixel on your website. This makes it easier to track leads and measure how much they cost. 5. Offer the right incentive Give people a reason to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives you can offer to sweeten the deal. 6. Personalize your offer A little personalization can go a long way, especially when it comes to social media lead generation. In fact, a study by Heinz Marketing and Uberflip found personalizing content helps with lead generation more than any other marketing goal. 7. Measure and refine with analytics If you’re collecting social media leads, you need to be collecting analytics insights, too. Set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your busiconducted photoshop tutorial, basic digital literacy for students, person deprived with liberty, and out of school youth and also computer and printer for deped teachers.