Bill Buchanan spent the last 11 years in for-profit education, working as the Executive Vice President of Marketing and Admissions at Corinthian Colleges. In that time he was responsible for pricing, product development, marketing, admissions, strategic planning for 120+ ground schools and several online schools in both the US and Canada. His expertise is understanding both the customer and regulatory framework within higher education. He served for 2 years on one of the national accreditation boards -- ACCSC. Bill has over 25 years of Senior Executive level Marketing roles in Financial Services and Education sectors. During that time, Bill has proven his expertise in direct to consumer advertising. Bill has been viewed as an expert in direct response marketing, including TV, internet, direct mail and many others. Bill has completed extensive reviews and/or conducted diligence on 100s of colleges during the last 5 years, reviewing financial, operational, marketing and compliance items to understand the risks and opportunities.