The guideline is a separate document with guidelines for using the main elements of the brand identity (logo, color combination, etc.) on different advertising media. Chaos around the visual attributes of the brand often appears. Therefore, a guideline document put together increases the effectiveness of marketing activities.
Guideline greatly simplifies the problems of the marketing department that relate to the use of brand identity. Guideline allows you to unify all the elements of your brand identity and guarantees their attractiveness in different media. It includes elements such as:
-- Logo construction options and its guardline, color, black and white and monochrome versions.
-- Characteristics of brand constants (fonts, colors and color combinations, brand block, etc.) with rules for their scaling and application on different media.
-- Principles of layout of slogans and their interposition with the logo.
-- Rules for the design of text information.
-- Principles of creating layouts for polygraphic products or ready-made layouts.