I am a senior handbag designer with 14+ years of experience designing within the fashion industry. I am creative, innovative and passionate and see a product through from concept, design, technical specs, development with overseas factories and through helping with merchandising & styling ideas for product photography. I am fluent in Adobe Illustrator, Photoshop, Microsoft Excel and Word. Although my creativity is my best selling feature, I have a strong technical ability to convey product specifications to the factories for minimal prototyping, which is cost effective. Other abilities include hand-rendering fashion illustration and painting, mood board development and consumer/market research. I actively follow runway trends and note the trickle-down effect from colours to textures and silhouettes. I have a strong knowledge of construction and materials used in the fashion industry as well as a passion for the emergence of more eco-friendly alternatives to leather and PU. Graphic design is also a strong-suit as I create my own graphics and textile designs.