I and our Team can help you with the email segmentation which allows you to create personalized messages, better offers, and more effective promotional campaigns. On top of that, it will help you reduce your spam reports and unsubscribes.
We can create different flows for your business and these emails make sure that the person who has just provided their email through your popup, immediately gets a communication from you, or the person will receive some discounts or newsletter, etc (depends on your needs).