Before you decide whether to hire me consider this true story. Many years ago nobody loved the Alarm Clock. Then along came a Frenchman named LeRoy who transformed this ugly household duckling into the essential life companion we know today. It took a lot of finesse to make this unwanted disturber of peaceful morning sleep seem like a cheerful friend. But LeRoy had a gift for understanding human nature, a unique ability to cut through indifference and excite the mind to accept a new idea. The maker who hired LeRoy had solved their Copy problem for many years to come. And in LeRoy, they had found their man. But finding your LeRoy today may not be so easy. He may be hidden in plain sight or be buried deep inside a large agency or run a small shop shrouded by his staff or work from home alone. He may not even be a He. Some of the best ones aren't. But the nature or size of what surrounds him or her is not important. The real power lies with the person. Because Copywriting really is a personal service. A solitary worker who locks himself away with your problem until he solves it. Your Advertising success is therefore largely an exercise in finding a LeRoy. I know because for over 10 years, working in the quiet corners of a small Ad Agency, I became LeRoy. And now I'm inviting you to consider having me as your LeRoy. --- Yours Truly, Paul G. Thompson Copywriter