I am a User Experience Architect, Usability Analyst and a Design Consultant with over 10+ years of Industry Experience. My expertise spans across User Experience Design and Usability Engineering methodologies. I have designed User Interface solutions for variety of technology platforms Mobile Applications, Desktop Applications, Web Applications, Web Design & Print Design. Develop concept for information structure by studying product/service content; analyzing user goals by data gathering mapping the User’s Mental Model to the Conceptual Model, developing profiles and personas, developing scenarios, task Analysis, conducting focus groups, user interviews, and surveys; conceiving information architecture. Analyzing findings by Usability testing from the Low Fidelity Prototype Phase to the High Fidelity Prototype Phase. Reiteration of findings in the Design. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. Specialties: User centered design process, interaction design, UX flows and UX information architecture, interface design, brand identity and visual systems, print design.