The fact that I do both front-end and back-end gives me strong knowledge about everything that goes into a project. I use my design knowledge to create design using Adobe Photoshop. All my designs are focused on the most important thing for all websites: CONVERTING. That is always the number one goal for me and I do it so it looks good as well. This will be done with UI / UX analysis of your niche and customers, as well as competitors.