Key Points The good news? Although large brands are rapidly shifting more of their digital marketing budget to SEO, the vast majority of websites (even among the Fortune 1000) are still painfully underinvested in search engine optimization. This means you can absolutely overtake them with a holistic enterprise SEO program. The best ecommerce SEO strategy combines website structure, technical SEO, keyword research, content strategy, on-page SEO and link building with incredible user experience to deliver unmatched results. Our advanced ecommerce SEO guide reveals the most effective strategies, tips and techniques you can use to massively move the needle on your organic search traffic. Business impact of ecommerce SEO Here are just a few examples from 2019: Analysts grilled Groupon over SEO headwinds that dragged down profits. man looking at an ecommerce website Terakeet delivers traffic to our customers at 25¢ on the dollar compared to paid URL STRUCTURE URL stru