I have been providing value and implemented specific solutions in multiple clients when they reach a certain stage where their growth is stagnant, my specialisation being helping companies get from 1-5 milion € in turnover to 10-20 milion €.
Email Deliverability Optimization is a specific knowledge set I developed over the past 10 years, working with several major ESPs, like Sparkpost, and many other minor and local ones and with multiple tools and platforms, inclusive marketing clouds - Salesforce especially. In a digital marketing agency the business cases were very diverse, multiple senders, domains, ESPs, etc.
Projects and services I can bring results in:
→ Digital marketing project management, CRM, email deliverability, traffic channels audit and marketing processes optimization.
→ Creation or improvement of data products, implementation of analytics and BI, data monetization strategy.
→ Strategic consulting for optimization and business growth.
→ Technology project management, including features development, APPs, cloud management systems, server cost optimizations, etc.
→ Recruitment services of qualified IT / BI / MKTD personnel and training of the current team on the cutting-edge technological tools.
Specific problems in which I have developed solutions:
→ increase EBITDA (net margin) by XX%
→ increase revenue per user / active customer with AA% or increase active user base with BB%
→ analyze and improve the User Life Cycle on your internal database
→ classify and label for optimal interactions business items: Customers, Providers, Offers
→ reduce expenses (infrastructure, personnel, etc.) with YY%
→ improve turnover (in a specific case: product, service, category, market, etc.) with ZZ%
→ implement or customize tools to improve performance of a department: CRM, DMP, BI
→ definition of optimal structure and strategic plan of HR or hiring an executive
→ analyze and improve the Deliverability of emails
→ launch a new market with a minimum turnover objective
→ launch a new service or product with a minimum billing objective and many other specific customer defined problem
Finally, choosing a stack of technological tools that allow optimized work and achieve the adoption of it in existing equipment is sometimes the key to moving quickly along the path of optimization and growth.
I work with and recommend: EFQM, Business Model Canvas, Design Thinking, Slack, Tableau, Amazon Web Services, Sparkpost, Google MP, Spark, Python, Ionic. I managed, integrated and optimized: Adobe Marketing Cloud, Salesforce Marketing Cloud, Power BI and Azure, Google Cloud Services, various ESPs - Webpower, Cheetah Digital, etc. But I can adapt to the technology stack you use to implement the strategic solutions that we design together.