Designer I do whiteboard animation Brands choose animation to express their message for many reasons: because animation has explanatory power, because it captures the imagination, because it’s timeless and compelling. Once animation has been chosen, however, there are still important decisions to be made. To wit, you will need to choose an animated video technique and style that is right for your message and brand. At IdeaRocket, we tend to think about animation as falling into five main categories: 2D, 3D, whiteboard, motion graphics, and stop motion. Each one brings its own flavor to your content, and each one poses different production challenges. Brands choose animation to express their message for many reasons: because animation has explanatory power, because it captures the imagination, because it’s timeless and compelling. Once animation has been chosen, however, there are still important decisions to be made. To wit, you will need to choose an animated video technique and style that is right for your message and brand. At IdeaRocket, we tend to think about animation as falling into five main categories: 2D, 3D, whiteboard, motion graphics, and stop motion. Each one brings its own flavor to your content, and each one poses different production challenges. Brands choose animation to express their message for many reasons: because animation has explanatory power, because it captures the imagination, because it’s timeless and compelling. Once animation has been chosen, however, there are still important decisions to be made. To wit, you will need to choose an animated video technique and style that is right for your message and brand. At IdeaRocket, we tend to think about animation as falling into five main categories: 2D, 3D, whiteboard, motion graphics, and stop motion. Each one brings its own flavor to your content, and each one poses different production challenges. While all styles of animation excel at storytelling, 2D animation might be particularly suited to emotionally engaging stories. Because the style tends to be less flashy, viewers can focus more on the characters and their interactions. The classic look of 2D animation might not be right for all brands. If your brand is edgy, modern, or technology-focused, you might see better results with another animation style. If you’re looking for stunning effects or intense action, 3D might be a better choice. The classic look of 2D animation might not be right for all brands. If your brand is edgy, modern, or technology-focused, you might see better results with another animation style. If you’re looking for stunning effects or intense action, 3D might be a better choice. While all styles of animation excel at storytelling, 2D animation