The progressive web app is a platform of write application once and runs it on all mobile platform. It is built by google. I will build a cool mobile web application in it. Progressive Web Apps Why do people prefer native mobile apps? Because, they are right there on your home screen, super fast content display, UX is polished and amazing and offline content display. These attributes are completely missing for a mobile website or even classic website. However, mobile apps are a high friction product use. Users have to search them, install them and then use it. Most of your customers will be lost in this process. On the other hand, websites are east to search and indexable; but missing the app like experience. Now, this has a robust solution with PWA. Huge conversion hike When your customers don't have to install the app before buying from you and get the same "apply" experience right from the web, you can expect the spike you will get on your conversion!