"Your Brand is what other people say about you when you are not in the room." - Jeff Bezos, CEO, and founder of Amazon. While the brand is one of the most integral parts of your business, the face of the brand or your logo is as much important. Just imagine the impactful brand identity of Nike, Coka-cola, FedEx or Apple. These symbols or texts on products add value, not just products on t-shirts the employees wear, the van that carries the product or the websites that crown them gets an added value. So it is really important to get the proper brand identity for your business.