A logo is a key part of any brand’s identity, because it acts as the “face” of your brand. It gives customers their first impression of the company and helps them understand what its products and services might be like. As the company ages, it also changes—and it’s always a big question as to whether the logo needs to change along with it. When should I update my logo? The original design looks outdated. I will create a strategy! Thoe Brand provide the blueprint upon which incredible logos can be built. Usually, a strategy will involve collaboration between clients and designers. Strategies are crucial because they provide direction. Without some proper up-front thinking and a solid brief, you’re always going to be on the back foot.