We are an international Big Data Analytics company with an activity emphasis on Data-Driven Marketing, Predictive Analytics, and Data Mining. We are more than just a marketing agency! The aim of keyword analysis is to identify the search terms that your target group uses to search for your website's offerings. Once you have found them, you can optimize them. To do this, you must first find out what search terms exist in your subject area and how often they are searched for. Afterward, you can summarize the searched kw in sub-topics. Another important point is to identify the search intention behind the individual keywords so that you can offer the right content. But more about that later. The scope of this analysis can be quite different. For a complete website, it is very complex and can take several days. The keyword search for a single blog article may only take 30 minutes. But it also depends on how deeply you get into the topic.