In this new era of information, our websites and applications face a level of demand from our customers / visitors growing by the minute, a first bad impression can cause the loss of a potential customer / subscriber in matters of seconds, a call to action misplaced or inaccurate content makes our conversion rates will be adversely affected. For this reason, the appreciations of users to our applications or websites are so important and add a fairly significant value to enhance the reputation and traffic from our sites. You can accomplish the following by hiring service: Review of the content and appearance of the page of your choice (home, about us, contact us, etc). My first impression as a visitor (with honesty). Five (5) tips on things that could be improved. All my impressions and screenshots written in a PDF document.