It is nearly impossible for a writer to succeed in today’s freelance writing market without having any expertise in Search Engine Optimization. That is because SEO plays an important role in search engine visibility, which is critical to driving traffic to a website. While SEO, in general, encompasses a wide range of content optimization practices, the main skill you need if you want to thrive in freelance writing is SEO writing. SEO writing basically involves the incorporation of commonly used search terms into well-written web content. These search terms are referred to as keywords and they form the core foundation of all SEO practices. As a freelance writer, you should know how to make use of keywords when writing web content for clients. This doesn’t just mean inserting keywords into the texts that make up an article or sales copy, it means ensuring the keywords blend seamlessly with the rest of the content so that its quality isn’t hampered. A lot of clients will only hire freelancers that have shown competence when performing SEO writing tasks like keyword research and incorporation. So, you need this skill if you want to survive in today’s freelance writing terrain.