Keeping it simple, let’s put this question. How frequently do you remember a company’s full name and its business description while browsing the Internet or reading a newspaper? I’d guess not that regularly. In that case, you must understand that your viewers will practice the same when it comes to your business. To keep away from this issue, you need to construct a logo that defines your business and gives it a identifiable image. A logo affects a consumer much more than content single-handedly and it is more effortlessly remembered. To sum up, a mixture of name and logo better identifies you.