Skift Take

In Skift's top stories this week, we profile each of IHG's 17 brands, Amadeus discusses its hotel tech strategy, and we take a look at this summer's biggest travel innovators.

Throughout the week we are posting original stories night and day covering news and travel trends, including on the impact of coronavirus. Every weekend we will offer you a chance to read the most essential stories again in case you missed them earlier.

Every One of IHG’s 17 Hotel Brands Explained: IHG has assembled a hospitality collection with some of the most wide-ranging and eclectic brands in the world. Here’s what you need to know about every one of them.

Amadeus to Use Marriott and IHG Deals as Hotel Tech Springboard: Say what you will about Amadeus, it undeniably dreams big, audacious dreams. At a time when many institutions pursue small solutions for trivial problems, the travel tech titan has big hopes for reshaping how hotels operate and sell themselves online.

The Biggest Innovators in Travel and Hospitality — Summer Edition: The distance between very good and superb is actually quite far and it requires motivated teams, attention to detail, and above all creativity to break out of commodity service delivery. Here are a few brands, ideas, and services that deserve a tip of the hat.

Airbnb and Expedia Momentum Slowed in June While Booking.com Showed Strength: Booking.com, with its hotels, vacation rentals, flights, and a wider array of brands, is a larger and more well-rounded company than Airbnb. Booking seems to be making gains at the expense of both Airbnb and Expedia.

Hawaii Turns Over Tourism Marketing to Group Rooted in Local Culture: By choosing a community-centered nonprofit to help craft Hawaii’s tourism marketing, the state’s tourism authority made a bold statement, severing a century-old relationship with the conventions and visitors bureau. It’s sparking controversy, but this is the uneasy path to redefining the future of tourism.