1. Graphic Design:
- Design various graphic materials such as brand identities, advertising posters, brochures, packaging designs, etc., based on client requirements and project needs.
- Create visually appealing imagery and layout compositions using design principles and creative concepts.
- Select appropriate colors, fonts, graphics, and other visual elements to convey the desired message and emotion.
- Utilize design software (such as Adobe Photoshop, Illustrator, and InDesign) for designing and editing, ensuring the work meets print and digital media requirements.
2. Illustration Design:
- Create original illustrations for projects, such as book illustrations, magazine illustrations, cartoon characters, etc., based on stories, concepts, or themes.
- Apply artistic techniques and art styles to give projects a unique visual expression.
- Communicate with clients or team members to understand their needs and expectations, translating them into visual illustrations.
- Use drawing tools and software, such as traditional art materials, digital drawing software, or vector graphics tools, to create and refine illustration works.
3. Style Guidance and Brand Consistency:
- Ensure graphic design and illustration works align with brand image and style.
- Follow brand standards and design guidelines to ensure the work aligns with the brand image and conveys the desired message.
- Participate in team meetings and discussions to collaborate with other designers and clients on design directions and requirements.
4. Project Management and Delivery:
- Manage project timelines and delivery requirements to ensure timely completion of work.
- Communicate effectively with clients and team members, resolving issues and providing excellent customer service.
- Prepare and optimize design files for use across various media and ensure print quality and accuracy.