With millions of great products in an expanding global marketplace why do some sell out, and others FLOP? I'll give you the answer, but first let me share a quick story. Hi my name is Connor Allen Rutherford. Impact Sales & Persuasion is the result of years of going door to door in Phoenix, Arizona. It's an unforgiving market with tough weather and tougher clients. In July of 2016 I made my exit. I was feeling unsatisfied and selfish, too focused on my own success. I knew to save my soul I needed to transform. I needed to give back. Now I'm here, and you're still wondering if I'll ever get back to the question! Well, you asked for it. The reason most products never make a splash in their marketplace? People are people, and demand to be treated as such. They are paradoxical and difficult and I love them for it. But consumers are tired of being sold. The collective BS-ometer is so finely tuned, they will abandon you at the first inclination they are being sold. After all, they have everything to lose (money) and since they've yet to try your product, absolutely nothing to gain. Let's remember, the people who truly need your product are calling your office. My job is to recruit the other 99.99% that would benefit greatly. They just don't know that, and what they don't know scares them. The objective is to interrupt this pattern of risk averse behavior and get them to buy now before someone else does. This is what separates the men from the boys, and doing it in an ethical fashion will build massive brand loyalty at the same time. We're going for a true win-win here. Whatever medium you prefer, whatever market you target, I can deliver. Listen, give me one shot and if you do even half as well as my other clients have, you're going to be very, very impressed. Sound fair enough? Let's touch base, talk about the job and start off small if we need to. We can work bigger and better in the future. To your success, Connor A. Rutherford IMPACT Sales & Persuasion