I’m an inbound marketing manager with more than six years of professional experience. To start, I have done inbound marketing with HubSpot since 2013. During that time, I have achieved four HubSpot certifications: Email, Inbound, Marketing, and Sales. I can make a difference for you because of my ability to generate brand awareness and recognition. One of the ways I did this at Float was through at national and international conferences. We supported our efforts for these events with plenty of inbound strategies, such as email, social media, and blogging. For instance, with the last event I was a part of, I produced a series of trailers for sessions at which our representatives were speaking. I used the conference hashtag to promote the videos via our social media channels and our blog so that if people shared them, they would be visible in the hashtag stream. I also drafted an email featuring a link to these videos that had the highest engagement of the five emails we sent prior to the event. These videos helped us achieve our goals, including exceeding our target for lead generation. None of this would have been possible without the relationships I’d developed with my coworkers. The organization and logistics that went into developing the trailers, the marketing collateral for the conference, and all of the other marketing initiatives I carried out required accurate, timely communication between leadership, production staff, and conference liaisons. Another project in which I excelled was crafting a digital marketing plan. In 2016, I earned a digital marketing specialization through a MOOC developed by the University of Illinois and offered on Coursera. Our capstone project was a cohesive, comprehensive digital marketing plan in which the client, a leading industrial supplier, desired a 10% increase in sales on its website. My plan focused on creating brand awareness for the target audiences through email marketing and display advertising. Among hundreds of projects, mine was recognized as a class leader by a panel of both professors and client representatives. In closing, I am confident that I would be a valuable addition because of my deep experience in inbound marketing and forging relationships.