I am passionate about Innovation, Creativity and Business Model Design. I like to constantly challenge the status quo to add value to the business, consumers and customers. Supporting business units in new product and service initiatives. This means acting as a methodology expert and facilitator for the most critical innovation teams across the company. Ideation Process Leader. Helping people generate ideas. Setting up and running ideas' generation platforms and formats like jam sessions, and internal or external crowdsourcing for the benefit of the corporation. Responsible of developing the training company personnel on the skills they need, and developing and applying measures to track improvements in innovation and the skills underpinning them.