Define - research & industry analysis - bainstorming, concept development, information architecture - timelines, budget, project management - layouts, usability, style guide - wireframe interface to organize content & features Design - mockups to add visual elements including logos & branding, color & contrast, typography & text, images & graphics - prototypes to add interactive elements including user experience (UX/UI), interactions, animations, usability - copywriting and content development Develop - functionality for required features & content integration - development framework and database structure (CMS/CRM) - full accessibility and web standards - testing user experience and cross-device compatibility - site performance and security - markup for SEO and social media to improve online presence Deliver - quality assurance, website optimization, deliverables & documentation - maintenance, support, and troubleshooting - analytics tracking and reporting - content-driven marketing to increase click-through rates and web rankings - updates to design, content, and functionality