What is ‘Interactive Video’?
A regular video has to be seen as it is, while users today wants to access information quickly and only get the pieces of information that they actually need.
It lets the user go directly to the information that interests him, it maximizes and optimizes the time he devotes to gathering the information he desires by allowing him to target the content that interests him and only this one.
Interactive videos are versatile and lend themselves to exciting enhancements for your video campaign. It seamlessly seizes attention, provokes emotion, and drives the message, which makes it suitable for almost every purpose in various industries. That’s what makes the applications for ‘Interactive Video’ so vast.
From marketing, content generation, to education purposes, interactive videos is such an ideal medium to capture attention, increase engagement and improve retention of information.
It’s playful, and promotes user concentration on content and help users memorize your message.
All the actions or choices are trackable so you can gather insights into your audiences interest.
Usages of interactive video
- Corporate or product presentations
- E-Commerce video
- Interactive annual report
- Education and tutorials
- Demonstration of software, product, service
- Surveys / Quizzes
- Recruitment
- Interactive documents
- Data gathering and capturing: via form fields, user can enter information like their name, age, email, etc.
- User controlled story pathway
Partial list of interactive functionalities available with ‘Interactive Video”
1) Hotspots
Hotspots can are clickable buttons/areas and text that can perform various actions. It can direct audiences from one section of the video to another section or to a browser URL, encouraging them to perform the desired actions.
2) Branching
It lets your audience choose and create their adventure by providing them with the choice of storylines and avatars at various stages throughout the video.
All you need to do is give them narrative-driven questions and let the audience decide based on their interest.
3) Quizzes
Gamification like trivia, mini-quizzes, and more can be easily integrated into your videos. It’ll complement the video and make it more captivating.
Use multiple-choice questions, yes or no questions, drag and drop, open-ended questions, or even fill-in-the-blank questions and flashcards
where the learner inserts text corresponding to an image. You can also provide them with hints and the correct answer.
With mini-quizzes, you can effectively reinforce your brand’s message and improve the audiences knowledge retention.
Interactive video has many possible applications.
Interactive videos for Education and Tutorial Videos
Interactive video is such a vital tool for online education as it offers an effective way to improve engagement and retention. It’s born out of the pursuit to make online learning more enjoyable, captivating and efficacious.