A Dreamer and an Imaginary..!! The Principal Designer and Founder of the firm,  Ms. Nidhi Shah; holds a Bachelors Degree in Interior Designing from S.P. University, Vallabh Vidyanagar, Gujarat. She established an independent practice under the name of DETALES – Design stories by Nidhi shah in 2014 in Ahmedabad. It began as a very modest interior designing firm. By growing with every challenges, the studio today designs everything from a small residence to multi dwelling bungalows, and an individual shop to Boutique to Salons, Hospitality and Institutional works and so on.