Kripa does market research and creates feasibility studies, technology assessments, commercialization pathways and business plans for science and technology ventures. These help entrepreneurs to articulate a coherent strategy for launching their ventures and allows them to communicate effectively with their management team, potential investors and other stakeholders. He is accomplished in defining target markets and crafting and articulation of value propositions, planning proof of concepts (POC), and creating and delivering presentations for early stage technologies. Kripa has also done lead generation, coming up with quality leads for niche markets. In addition he's handled business development and execution of licensing agreements. In 2011 Kripa managed the requirements gathering, vendor selection, implementation and launch of a web content management system (WCMS) for a Silicon Valley organization. Currently he's involved in setting up an offshore process involving customer car