I have extensive experience in Digital Marketing and Sales having worked through Website, Form and Landing Page redesigns, DR test and learn programs, large multi-channel campaigns with a strong analytics focus and am able to end to end plan, manage and optimise acquisition/marketing campaigns effectively. In my role as Senior Project Manager I worked across a variety of clients on their digital strategy and projects. • Digital Marketing Strategy • Direct Marketing & Advertising Strategy • Integrated Marketing & Communications • Lead generation & customer acquisition marketing • Research, market analysis, online metrics, customer analysis • Marketing Outsourcing, marketing coaching, consulting and marketing team empowerment. • Digital Marketing Manager with the Retail Banking and Wealth Management team across Credit Cards, Deposits, Mortgages, Wealth and Insurance Products. • Responsible for Strategy, Optimisation and Management of Paid and Earned Media Channels. • Manage Digital Marketing agencies spanning Digital Media, Paid Search, Creative, Analytics and Optimisation.