What SEO Is Very simply, SEO (Search Engine Optimization) is a set of techniques used to get you to the top of Google's organic search results, where you'll enjoy the lion's share of clicks, views and conversions from real people looking to purchase your products and services. In the world of SEO, there are two hats a company may choose to wear. White Hat follows the guidelines and best practices approved and encouraged by Google. Black Hat does not. Quite simply, it works. While Black Hat techniques used to be effective, Google has been working diligently to put those techniques to rest, and they have succeeded. Now not only do those strategies not help your ranking, they will actually hurt it, and can even get your site de-listed. - Authority Links -- We have the content AND the connections. Can our competitors say the same? - Guest Posts -- Original, relevant content directly referencing your website. - Blog Sub-Directory Creation and Maintenance -- A constant stream of great content. - [REDACTED] We'll tell all about this proprietary tactic that is too powerful to share with our competitors. - Blog Comments -- From real people with genuine opinions linking directly to you. - Social Medi