The professionals at WebGuru are updated with the latest optimization techniques. Through an in-depth keyword research, we apply white-hat optimization methods which involve: On-Page Optimization : These techniques are applicable for the website structure and content, and ensure that the physical web page is so organized and structured as is favored by the search engine crawlers. Off-Page Optimization : These techniques deal with creating links and references to the website with the aim to enhance the ranking and subsequent traffic inflow to the website. Social Media Optimization : This involves optimization techniques that build as well as enhance your presence on social networks, thereby increasing the awareness about your product, service or brand. PPC Campaign Management : We manage PPC campaigns across all major platforms like Google Adwords, Bing and Facebook. Local SEO : We provide Local SEO services that help businesses get identified easily on Google top search result page.