An intro video is exactly what it sounds like, a short, direct, introductory video that tells the viewer everything they need to know about your product/service and business while also setting the tone for your brand and the rest of your content. As the word suggests, intros are visuals that mark the beginning of a video. Likewise, outros are the closing visuals that appear at the end. The two are widely used in educational, entertaining and commercial videos, webcasts, podcasts, corporate presentations, and the like.