Strategy, positioning and business process innovation are central to success in venture funding. Business plans are no longer the accounting chore of MBAs where you plan the head count and figure out how much to invest in infrastructure in year 3 or 5. Success is about innovation in the model. Finding market segments you can own, intelligent and creative metrics-based processes around customer acquisition and iterative marketing. Think of AirB&B - there is not really any new technology at the heart of this Billion dollar unicorn - but a bold new business plan. Same with Uber. Same with Ebay - Finding a gap in the market, an unserved niche and a new way to address the needs of real customers. Credibly planning out how to launch is a matter of knowing where resources need to be concentrated, and how to step into growth. It requires understanding the capitalization strategies that investors will fund. You need a creative business planning expert. Even more so if you are raising capital. It helps to have the deck put together in way that captures interest, and inspires the imagination of your potential partners. I have a long history of successfully developing innovative business strategies and market-driven business plans that are enabled by technology. 20 venture funded companies, a half dozen successful exits - mostly by acquisition. The have had two acquisitions for companies I helped start in the last three years. I very much enjoy working with entrepreneurs on achieving their vision, helping to plan how to gain market share. Done right, you can build self-sustaining growth into your company's DNA from the beginning and be looking at the greatest possible revenues. Marketing can also be used to mitigate risk,through iterative campaigns we can prove markets and define actionable metrics informed by cost of customer acquisition and growth patterns. I can take you though this process, and work out how to utilize the existing assets and talents, define those that are required and put your vision forward in a way that has the best prospects for funding.