Have 26 years of experience in consumer goods and services. Adept at understanding consumer behaviour and leading cross cultural teams , carving out and implementing effective business propositions and entry / growth / turnaround strategies . With senior roles and consulting assignments gained exposure to India, GCC, Indonesia and to several countries in Africa . Have a network of relationships across diverse industries and geographies . My focus is to significantly improve my clients’ top and bottom lines by building gamechanging elements into their Go To Market Strategy – covering products and services , pricing , acquisitions , usage and retention , promotions , salesforce , distribution channels , trade marketing , joint marketing and marketing communications Have 26 years of experience in consumer goods and services. Adept at understanding consumer behaviour and leading cross cultural teams , carving out and implementing effective business propositions and entry /