Major Projects Undertaken: Client : British Telecom Plc., Ipswich, UK Project : 21CN Change Management Duration : 16 Months Deliverables : Primary & Secondary research on change management, deriving QFA Model, Deriving internal marketing management model, Customer retention strategy during transition. Client : Alpha Telecom, Italy & UK Project : Business Development & Marketing Roadmap Duration : 8 Months Deliverables : Internal and external environment study, Competitor analysis, Deigning unique propositions to penetrate the competitive market, designing digital marketing roadmap, developing sales strategy, developing control matrix for strategic implementation, Viral Marketing campaign for UK. Client : Infosys Technologies Ltd, IndiaProject : Internal Marketing Duration : 9.5 Mo