Targeting the correct mix of keywords is essential to ensuring you get a maximum return from your SEO investment. My detailed keyword approach includes a report detailing the analysis, research results and personal notes on what approach i recommend. This will form the basis of a strategy to compete for golden keywords in your market. These days It is pointless to just launch a site with no clear plan in place for what keywords you will go after. This wil leave your site up to being optimized for keywords that nobody searches for. In addition, the keywords that you use in your optimization campaign must attract the right audience interested in your business. The internet landscape is constantly changing and it is recommended that you review your target keywords frequently (every 1 - 3 months). I will recommend the best 10 keywords for your site to target. Performing a review of your website, your competitors and search engines will identify the most effective keyword strategy for your SEO.