By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products, Business or services by enhancing your marketing effectiveness. SEO keywords range from singular words to complex phrases and are used in website copy to attract relevant organic search traffic. When effectively-researched and optimized, keywords act as a conduit for our targeted audience to find the most appropriate content on our website.