Design and develop marketing campaign landing pages for lead generation, conversion, brand awareness, etc. This includes designing pages as part of a marketing campaign to ensure consistency of brand, messaging, and user experience. 

• Landing pages for top of funnel (first interaction), middle and bottom of funnel (including remarketing)
• Landing pages for paid search campaigns. These pages require the use of keywords being targeted on Google search campaigns, to ensure a high Google ad quality score. This important consideration (called "message match") affects the Google search campaign performance.

Also includes:

• Lead/contact form design and development
• Integration of lead/contact forms with CRM and/or notification of lead activity
• Lead/contact form submission conversion tracking
• Customized success message/thank you page redirect
• Customized next steps messaging to prospect (if applicable) to set expectations and provide additional content
• Audience capture (as applicable) for future messaging/segmentation