Understanding that landing pages are unique creatures with their own set of rules. If you want success from your PPC, banner ad or email campaign, I will craft landing page copy that works with the ad, captures attention in an instant and makes it abundantly obvious why the visitor should take the action you want them to take. Marketing words nails it so you see higher conversion rates. Let me explain how I will do your landing pages. They needs to have a very specific focus, and speak to a very specific person. In most cases, the page will be basic – a simple headline, subheadline, and a few words of content, often in the form of a bulleted list. These words will describe what the visitor will get if they sign up and enter their details into the email form on the page. However, while the free gift is the draw, it is the words that will conspire to persuade the visitor into giving over their email. These words are gold, and you won’t have long to convince them. It starts with a compelling headline, one that sums up the major benefit the visitor will achieve if they take advantage of the offer. The subheadline – an optional extra – reinforces this. Then comes a couple of paragraphs of content, or a bullet list that conveys exactly what the subscriber can expect to receive and achieve when they sign up. As you can see, you don’t have long to convince them, and if you don’t use your words wisely, you’ll fail in your task. Speaking to your ideal customer involves finding the right voice, and I can help you achieve this.