Amsterdam-based senior art director and graphic designer with extensive experience in visual branding, advertising and design in cross-cultural, international environments. I help starting, established companies and non-profits find exciting, smart and effective solutions for a wide range of communication projects.
Style and vision: minimal design, stressing on type, functional layout, bold usage of colour and conceptual communication as key branding elements. Clean, classy with a contemporary twist.I also work on Elance. Search for NelsonArtDirection.
What I do
Branding projects: finding a voice, a look & feel
for a brand, and concept development: creative strategies, marketing
ideas, ads/campaigns, and promos. Additionally, ID packages (trademarks,
corporate identities), collateral (brochures, fliers, catalogues,
company literature, annual reports), websites, editorial (magazines),
posters, books and book covers, and packaging. I also write, edit texts,
and en