- Research and identify potential leads through various sources, including industry reports, online directories, and social media
- Develop and implement lead generation strategies to meet or exceed monthly targets
- Create and distribute engaging content, such as campaigns, social media posts, and blog articles, to attract potential leads
- Utilize CRM software to manage and track leads, and to analyze lead generation metrics
- Collaborate with the sales team to ensure leads are properly qualified and handed off
- Continuously monitor and optimize lead generation strategies to improve results