With 19 years of lead generation experience in multiple industries, my passion is helping businesses implement successful lead generation and marketing strategies to drive organic growth. I love the challenge of figuring out what messaging resonates with buyers, what content is most engaging and what the key is to moving buyers through the funnel. I started my career in a crowded insurance market knocking on doors, cold calling, closing and managing clients. It was not for the faint of heart and I quickly realized which pieces of the sales cycle I enjoyed and where I struggled. When interviewing for my next role, I was shocked to learn that I would only be responsible for one piece of the sales cycle-lead generation. It was there that my love for lead generation blossomed. I geeked out on cadences, messaging, prospecting and learned that it’s about putting the pieces of a puzzle together to find success. I remember the thrill of getting meetings with prospects I chased for 2 years and revenue generated from myself or my team. Needless to say, I was hooked. Every role in my lead generation career has presented a unique set of challenges whether it’s taking over an existing under-performing lead generation team or building a lead generation program from scratch. I understand the challenges and skills needed to be successful. For many companies, lead generation can seem like an elusive never ending battle and the constant change in SEO and marketing can make it virtually impossible to keep up. If your company is struggling with generating leads, I would love to connect!