Lead Generation: Utilize a variety of lead generation techniques, including cold calling, email marketing, social media prospecting, content marketing, and online research, to identify and engage with potential customers. Conducting thorough research and assessment to qualify leads based on predefined criteria, meeting the company's target audience and are a good fit for our products or services. Maintaining accurate and up-to-date records of all leads and interactions in the CRM system, ensuring data integrity and effective lead tracking.