Campaigns are customized using a tried-and-tested efficient overall process. A project manager discusses with client through teleconference, to identify their needs like a script and calling leads and assists in refining them. They then pass it on to the telemarketer/s who does the calls and makes the appointments or sales. Quality assurance officers conduct monitoring to ensure quality of live calls. With proper monitoring of calls we identify the areas that need improvement. We then provide appropriate coaching and training to enhance their skills to achieve business objectives.