Identifying and attracting potential customers for your business's products or services. It involves capturing interest from your prospects and nurturing them into paying customers. Businesses use various methods to generate leads, such as content marketing through blog posts, eBooks, or webinars; social media marketing on platforms like Facebook, LinkedIn, and Instagram; and online marketing campaigns. Search engine optimization (SEO) helps attract organic traffic by improving website visibility, while paid advertising through platforms like Google Ads targets specific audiences. Other strategies include cold outreach, referral programs, and offering lead magnets like free trials or discounts to capture contact information. Tools such as CRM systems (e.g., HubSpot, Salesforce), online marketing platforms (e.g., Mailchimp), and social media management tools (e.g., Hootsuite) support these efforts, ensuring businesses can effectively track and engage with leads.