Once you’ve captured your visitors’ email information, it’s vital to nurture those leads by providing valuable information relevant to both them and your brand. Just because a lead doesn’t purchase from you now, doesn’t mean they won’t in the future. To ensure that your leads become loyal customers, nurturing makes all the difference. 1. Lead nurturing is NOT 2. Lead Nurturing Process - Identify customer types and market segments - Develop content ideas - Create professional content - Content strategy - Establish a clear call-to-action for each content piece