SUMMARY LinkedIn is THE platform to be on for every business owner. It gives you the ability to be seen by other professionals in your niche, but also engage with your potential clients. METHOD - Build your following with the RIGHT people WHAT'S INCLUDED? - Polishing YOUR profile, making it SEO friendly and LI friendly - Adding new targeted connections - creating personalized 1st and 2nd message - Active communication with them until sharing YOUR online calendar link - Liking, commenting, discussing and joining relevant groups - Sharing content