Your LinkedIn profile is the key to your modern career. It's the new business card, resume, and personal brand all rolled into one. And yet so many people fail to optimize it. The good news is, that makes it relatively easy to stand head and shoulders above the competition. I've worked on social selling programs for large B2B companies. As part of that, I worked directly with LinkedIn experts on how to optimize profiles for those sales teams. I will use what I've learned there and through a decade-long social media career to optimize your LinkedIn profile, and provide you with best practices that will help you convey what makes you unique in the business world. When you purchase this package, you'll receive: - A profile assessment report with personalized recommendations to bring your profile in line with current best practices - A guide to LinkedIn behaviors and tactics that will help you stand out, customized to your industry